The Metropolitan

How to Optimize Your Real Estate Website to Drive More Leads

Posted on February 9, 2017

These days, a website for your business is an absolute must-have. With the vast majority of buyers and sellers taking to the internet to embark on their real estate journey, it’s critical that you not only have a website, but that it’s appropriately set up and regularly tweaked. 

The idea is obviously to drive as much traffic to your website and convert as many users into bonafide leads as you can. In order to do that, your website will need to be optimized accordingly. Here are 5 ways to adjust your website to send more real leads your way.

5 Real Estate Marketing Trends to Capitalize on in 2017

Posted on January 3, 2017

It’s a new year, which provides the perfect opportunity to take a closer look at your real estate marketing strategies. What’s working can stay and perhaps even be strengthened, and what’s not working should be tossed by the wayside. As time passes, more innovative ways of marketing will emerge, providing real estate professionals with more effective means to spread the word about their services.

If you’re looking to vamp up your marketing efforts, consider one of the following real estate marketing trends of 2017.

How to Respond to Clients Requests to Lower Your Real Estate Commission

Posted on December 27, 2016

Every real estate agent will be asked how much they charge for their services, and if there is any wiggle room to lower that commission cost. Of course, just about anything can be negotiated, but real estate professionals need to be confident in the prices they charge based on the level of service they provide. 

If you’re ever in a position where clients ask if you can lower your commission - and you likely will be - here are some ways to help them understand why your cost justifies the services being offered, and how to ensure you don’t cut your costs too low for what you provide. 

Is it Time to Go Virtual With Your Office

Posted on December 6, 2016

In our current heightened technological age, it seems that just about everything is dictated by digital technology, including how we run our real estate businesses. Back in the day, real estate professionals spent more time in their physical offices, but things have shifted. 

Thanks to digital technology and all the gadgets and software that come along with it, agents have more freedom to spend out in the field doing what they do best. Forgoing actual office space and working wherever internet connection is available can be a more cost-effective option for real estate professionals. More and more agents are going ‘virtual’ with their offices - should you?

5 Habits Every Successful Real Estate Professional Possesses

Posted on November 21, 2016

As a real estate professional, are you taking every step possible to ensure success in your career? Have you truly reached the levels of success and greatness that you covet and deserve for all the work that you do and have done up to this point? If not, it could very well be that some of your habits are sabotaging your efforts, or perhaps you’re lacking some of the habits that could bring you on a more direct path to success. 

Consider developing the following habits into your routine to boost business and profits going forth.

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